Boundless Berries: Category Continues Upward Trend

Boundless Berries: Category Continues Upward Trend

Shoppers are hungry for berries — in packs large and small —  and category growth shows no sign of stopping.

It’s all unicorns and rainbows for the berry category. Improvements in production have made for more product availability and a longer season, and sales just keep climbing.

“I don’t think there’s been a single commodity out there in the case, at least that I can think of, that’s been on a meteoric rise that these categories have been [on]. It’s been going on for 30 years,” said Steve Wright, produce director at Tops Friendly Markets.

Berries enjoyed a 11.2% sales

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