Formula for Success: Retailers Focus on Theft Prevention

Formula for Success: Retailers Focus on Theft Prevention

Locked cabinets. In-aisle surveillance monitors. Electronic security tags. Welcome to the new merchandising world for infant formula.

Just like new moms contemplate breast versus bottle, retailers have an important choice to make about infant feeding. Should they merchandise infant formula on the shelf, or, as part of a growing loss-prevention trend, behind the customer service desk or even in locked displays? Or, as one major retailer has done, affix security tags to product packaging?

The merchandising dilemma comes at a time when infant formula is one of the top five supermarket products linked to organ

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