Butternut and beyond: Culinary versatility, attractive displays propel winter squash sales

Butternut and beyond: Culinary versatility, attractive displays propel winter squash sales

“The ones that are in demand are the same ones that have always been popular, but they have become even more popular, and those are the spaghetti, the acorn and the butternut.” —VICTOR SAVANELLO, Allegiance Retail Services

No retailer’s fall produce department is complete without a colorful display of seasonal squashes, even if some of the most interesting-looking varieties are the least popular among consumers.

The “big three” winter squash — acorn, butternut and spaghetti — account for most of the volume among seasonal varieties, while others, such as the kobocha, hubbard and delicata, have niche followings or sometimes get scooped up as impulse buys.

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Contact: Desiree Torres [email protected]

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