When it comes to cross-merchandising, the produce department is hot property. And it’s no wonder, given the high traffic and the colorful array of fruits and vegetables on display. With health and freshness at the top of consumers’ minds, produce has an undeniable appeal that can extend to other products.
“You get that halo effect of wellness and all-natural,” said Dawn Gray, president of Dawn Gray Global Consulting. “People figure that when they’re in the produce department, th
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