Crossing the Line: Retailers boost produce sales via clever cross-promotions

Crossing the Line: Retailers boost produce sales via clever cross-promotions

“Everyone wants to come into produce, especially in the summertime. But we have to be careful and keep the focus on what we’re trying to sell.” —JEFF TOMASSETTI, Buehler's Fresh Foods

When it comes to cross-merchandising, the produce department is hot property. And it’s no wonder, given the high traffic and the colorful array of fruits and vegetables on display. With health and freshness at the top of consumers’ minds, produce has an undeniable appeal that can extend to other products.

“You get that halo effect of wellness and all-natural,” said Dawn Gray, president of Dawn Gray Global Consulting. “People figure that when they’re in the produce department, th

All access premium subscription

Why Subscribe To SN Digital Access?


Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish