Disruptors 2015:  Paul Lightfoot, BrightFarms

Disruptors 2015: Paul Lightfoot, BrightFarms

TARGETING NEW CONSUMER PREFERENCES Paul Lightfoot, CEO, BrightFarms HOW HE’S DISRUPTING: CEO Paul Lightfoot makes sure there’s an established market for BrightFarms’ greenhouse-grown produce before constructing a new project, allowing the company to scale faster than competitors.

While providing local, greenhouse-grown produce on a commercial scale year-round is itself a departure from the way supermarkets have traditionally sourced produce, what really sets BrightFarms apart is its business model.

CEO Paul Lightfoot says BrightFarms “won’t build a farm until all the food has been spoken for.”

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