Floral fads favor intense colors, bigger bouquets

Floral fads favor intense colors, bigger bouquets

Bright and bold. Pretty pastel. Elegantly earthen. Floral trends for supermarket bouquets run the gamut from colorfully kitschy and rustic to softly sweet.

Retailers report an increased interest in pops of color, including some that can only be created using manmade dyes. Shoppers are also drawn to rustic bunches of wildflowers and romantic roses in unusual hues.

Sandi Probst, floral coordinator for Cedar City, Utah-based Lin’s Fresh Market, says shoppers at her store seek

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Contact: Desiree Torres Desiree.Torres@penton.com

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