Generation gap in the produce department

Generation gap in the produce department

FMI’s Power of Produce study shows Millennials have different values and needs in the department

When it comes to produce, Millennial shoppers differ from other age groups in terms of where they like to shop, how they plan their trip, and why they buy and eat certain items, according to the latest Power of Produce study.

“It’s very important to understand that Millennials are not as loyal to certain brands or certain stores. They are much more random in their shopping,” said Anne-Marie Roerink, principal, 210 Analytics and author of the report.

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