Generation gap in the produce department

Generation gap in the produce department

FMI’s Power of Produce study shows Millennials have different values and needs in the department

When it comes to produce, Millennial shoppers differ from other age groups in terms of where they like to shop, how they plan their trip, and why they buy and eat certain items, according to the latest Power of Produce study.

“It’s very important to understand that Millennials are not as loyal to certain brands or certain stores. They are much more random in their shopping,” said Anne-Marie Roerink, principal, 210 Analytics and author of the report.

All access premium subscription

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.