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Getting consumers to head for the tropics

Selling exotic tropical fruits may require some extra efforts on the part of retailers

Retailers need to think of ways to disrupt traditional behavior when it comes to promoting exotic tropical fruits.

Items such as Jamaican papaya, jackfruit, rambutan and mangosteen are all gaining popularity, and could continue to grow in sales volume with the right encouragement, according to produce experts contacted by SN.

“One of the biggest challenges is that people tend to be creatures of habit when it comes to produce,” said Anne-Marie Roerink, prin

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