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The Double Up Food Bucks program benefits local farmers while enabling low-income consumers to purchase healthy produce.

Local produce incentive program expands

USDA-backed Double Up Food Bucks rolls out to dozens of retail locations

An increasing number of food retailers have found that a healthy-eating incentive program that was originally launched at farmers’ markets can help drive sales in their stores as well.

The program, called Double Up Food Bucks, offers low-income consumers an incentive to buy local produce and to purchase more fruits and vegetables overall. It has been growing quickly in the grocery sector, with dozens more stores slated to come online around the country this year.

This sp

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TAGS: Marketing
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