Daikon.jpg
Daikon radishes and baby bok choy are among the Asian vegetables in this urban market.

Marketing multicultural produce

No longer seen as specialty, these items gaining wider appeal

More and more produce items once thought to appeal mainly to certain ethnic groups are piquing the interest of mainstream consumers as they learn about their use through cooking shows and other media and sample them in restaurants.

While retailers say the interest in such produce items is limited, some say they’ve seen strong sales growth of fruits and vegetables previously thought of as “specialty” items.

“Bok choy is hot,” said Dennis Chrisman,

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