Daikon radishes and baby bok choy are among the Asian vegetables in this urban market.

Marketing multicultural produce

No longer seen as specialty, these items gaining wider appeal

More and more produce items once thought to appeal mainly to certain ethnic groups are piquing the interest of mainstream consumers as they learn about their use through cooking shows and other media and sample them in restaurants.

All access premium subscription

Attention: We are in the process of better serving you. While we update our system your premium access may be delayed. We thank you for your patience, and should be up and running at full capacity shortly. Please check back with us soon.


For immediate assistance, please contact [email protected].

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.