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Multicultural groups spend more on fresh

Nielsen research shows multicultural groups spend more in fresh departments than white non-Hispanics, although they don’t all shop in the same way.

Overall, African Americans, Asian Americans and Hispanics spend $40 billion on fresh products each year, Nielsen found. Multicultural consumers spend 21% of their annual food spend in perimeter categories, which is 4% more than white non-Hispanics, and they make 3% more trips containing fresh items.

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