Sprouts Farmers Market uses produce as a differentiator and often makes investments in order to maintain a competitive edge Photo by Liz Webber

Sprouts Farmers Market uses produce as a differentiator, and often makes investments in order to maintain a competitive edge. (Photo by Liz Webber)

Retailers invest in produce to thwart competition

With consumers increasingly focused on the perimeter, many retailers are making investments in the produce department as a way to differentiate their offerings or simply bring shoppers into the store.

Other retailers have been playing catch up as competition in produce heats up.

The Fresh Market, for example, has worked to lower produce prices after seeing too much of a price gap over its competitors’ prices. I

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