Retailers report produce sales bump from 'Eat Brighter'

Retailers report produce sales bump from 'Eat Brighter'

Three retailers using “Eat Brighter” promotional materials with Sesame Street characters in the produce department report that fruit and vegetable sales are higher this year than the same period last year, according to a new survey from the Produce Marketing Association.

The retailers declined to list specific sales numbers.

Currently, four retailers are actively using the Eat Brighter materials in a total of 259 stores in nine states, according to PMA. One retailer ha

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