Retailers take service-first approach to wedding floral

Retailers take service-first approach to wedding floral

Wedding bells are ringing, and supermarket floral departments hear them loud and clear.

With consumer budgets for the big day increasing year over year along with spending on bouquets, corsages and centerpieces, retailers are positioning themselves as wedding floral experts, offering a wide variety of arrangements and consulting services. It’s a major investment for floral departments known primarily for a low-price, cash-and-carry assortment, but the payoff can be significant.<

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