PMA Fresh Summit
Cathy Burns PMA president

Cathy Burns, PMA president

Science, technology press impact on produce industry

PMA leaders outline 'State of the Industry' at Fresh Summit

Science and technology are leaving a big footprint on the produce industry and how consumers approach its products, the leaders of the Produce Marketing Association told the group’s annual convention Friday.

“Our industry is becoming much more than just farmers,” said Bryan Silbermann, PMA CEO, in giving the “State of the Industry” presentation with Cathy Burns, PMA president, at the trade association’s 67th annual Fresh Summit Convention & Expo in Orlando, Fla. The conventi

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