Associated Food Stores39 Misfits produce program is open to all member retailers Photo courtesy of Associated Food Stores

Associated Food Stores' Misfits produce program is open to all member retailers. (Photo courtesy of Associated Food Stores)

'Ugly' produce brings attractive sales to retailers

For decades, the produce sold in supermarkets has had to meet strict aesthetic standards. Conventional wisdom held consumers were not interested in buying crooked carrots or undersized apples.

However, a global trend in marketing “ugly” produce as a way to reduce food waste has some U.S. retailers reconsidering the less-than-perfect retail rejects.

“There was this ongoing global trend that was picking up momentum. And quite simply, we here at Giant Eagle just wanted to

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