For decades, the produce sold in supermarkets has had to meet strict aesthetic standards. Conventional wisdom held consumers were not interested in buying crooked carrots or undersized apples.
However, a global trend in marketing “ugly” produce as a way to reduce food waste has some U.S. retailers reconsidering the less-than-perfect retail rejects.
“There was this ongoing global trend that was picking up momentum. And quite simply, we here at Giant Eagle just wanted to