WeddingParty1540.jpg Photos courtesy of Roche Bros.
Roche Bros. in New England has seen wedding floral sales grow year over year.

Wedding flowers business in bloom

As specialty shops close, supermarkets look to fill the bouquet void

For many wedding customers, the phrase “supermarket flowers” doesn’t suggest the level of quality they want for their big day.

But grocers are working hard to change their minds. In recent years, supermarket floral departments have invested in a broader, higher quality assortment of flowers and arrangements. They’re also hiring consultants and designers away from dedicated flower shops, and incorporating more of the services that specialty stores offer, like de

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Contact: Desiree Torres [email protected]

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