All About Olives: Supermarkets See Surge in Olive Sales

All About Olives: Supermarkets See Surge in Olive Sales

Olive bars are still hot — as consumers experiment, trying new varieties and creating their own antipasto platters, sales continue to grow

Consumers have changed. So have olive bars. That’s a boon to both, and to retailers.

While people are eating at home more often these days, they’re not dragging out the Mix Master and heating up the Viking range to cook from scratch. They’re more likely assembling meals from ready-made or almost-ready-made items.

Meanwhile, supermarket retailers have expanded their olive bars’ variety to include new types of olives and pickles, and a wide range of antipasto items

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