Amazon Lends Its Strengths to New Fresh Division

Strong brand recognition and a vast customer base could help Amazon.com make home delivery of perishables work on a more widespread basis, although it faces considerable challenges, several industry analysts and observers told SN last week. Amazon is testing perishables deliveries, on an invitation-only basis, to residents of Mercer Island, Wash., an upscale community east of here, from

SEATTLE — Strong brand recognition and a vast customer base could help Amazon.com here make home delivery of perishables work on a more widespread basis, although it faces considerable challenges, several industry analysts and observers told SN last week.

Amazon is testing perishables deliveries, on an invitation-only basis, to residents of Mercer Island, Wash., an upscale community east of here, from a new, dedicated warehouse in Bellevue, Wash., Amazon spokesman Craig

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