Autonomy, Sampling Help Produce Manager Boost Sales

At a Hy-Vee unit, apples are a standout no matter what the season, and sales just keep climbing. The store's produce manager, Greg Kimmel, said it's happening because Hy-Vee corporate allows him and his team to use their creativity to sell apples and other produce in whatever way they think will bring the best results. I've sold tons more apples, more product of all kinds, than

DAVENPORT, Iowa — At a Hy-Vee unit here, apples are a standout no matter what the season, and sales just keep climbing.

The store's produce manager, Greg Kimmel, said it's happening because Hy-Vee corporate allows him and his team to use their creativity to sell apples and other produce in whatever way they think will bring the best results.

“I've sold tons more apples, more product of all kinds, than I would if my company didn't give me so much autonomy,” Kimmel told <

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TAGS: Marketing