ldquoSo as consumers are being more adventurous and looking for more engaging flavor in our category theyrsquore finding that in the brown mushroomsrdquo says Mike Stephan director of sales at Monterey Mushrooms

“So as consumers are being more adventurous and looking for more engaging flavor, in our category they’re finding that in the brown mushrooms,” says Mike Stephan, director of sales at Monterey Mushrooms.

Brown Mushrooms Rise to the Top

Consumers’ increasing appetite for brown mushrooms like creminis and portabellas is leading steady growth in the mushroom category

When it comes to mushrooms, it’s not all about white buttons anymore.

“In the past six years, I’ve noticed that the cremini mushrooms [have] become a lot more popular. I think people were buying more white button but then they’re buying more cremini now. They really like them. I think there’s more awareness,” said Soren Huber, produce buyer at MOM’s Or

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish