Capers Survey Indicates Why Shoppers Are Going Local

Seventy percent of shoppers prefer to buy locally grown produce, according to a recent study of adults in Greater Vancouver conducted for Capers Community Markets. The report by the Mustel Group showed that seven out of 10 adults have increased the amount of British Columbia-grown produce they buy, and two-thirds said they are willing to pay more for it usually 10%

VANCOUVER, British Columbia — Seventy percent of shoppers prefer to buy locally grown produce, according to a recent study of adults in Greater Vancouver conducted for Capers Community Markets here.

The report by the Mustel Group showed that seven out of 10 adults have increased the amount of British Columbia-grown produce they buy, and two-thirds said they are willing to pay more for it — usually 10% to 15% more.

Four-store Capers, which is owned by Wild Oats Markets (

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