CDC, PBH Update Produce Messaging

HOCKESSIN, Del. The Produce for Better Health Foundation and the U.S. Centers for Disease Control and Prevention have announced plans to combat low produce consumption with a new positioning statement and updated brand messages for their Fruits and Veggies More Matters initiative, originally launched in 2007. Consumption levels for certain groups of individuals have increased, but overall consumption

HOCKESSIN, Del. — The Produce for Better Health Foundation and the U.S. Centers for Disease Control and Prevention have announced plans to combat low produce consumption with a new positioning statement and updated brand messages for their “Fruits and Veggies — More Matters” initiative, originally launched in 2007.

“Consumption levels for certain groups of individuals have increased, but overall consumption levels we would like to see move up more,” Jill LeBrasseur, communicati

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