Up to the Challenge

It's been a big year for the United Fresh Produce Association. Shortly after the United Fresh Fruit and Vegetable Association finalized its merger with the International Fresh-cut Produce Association in September 2006, a major E. coli outbreak dealt a significant blow to the leafy greens industry. The United Fresh Produce Association immediately leveraged the expanded scope of the combined organizations

It's been a big year for the United Fresh Produce Association. Shortly after the United Fresh Fruit and Vegetable Association finalized its merger with the International Fresh-cut Produce Association in September 2006, a major E. coli outbreak dealt a significant blow to the leafy greens industry. The United Fresh Produce Association immediately leveraged the expanded scope of the combined organizations to maintain contact with the FDA in Washington and give growers access to food safety expe

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