Consumer Panel to Talk Floral Shopping

Mother's Day and Valentine's Day are surefire occasions that get flowers out of your store and into coffee table vases. But that leaves 363 days when floral sales are sometimes not so hot. The best way to find out how to capitalize on the remaining days is to ask everyday consumers. That's exactly what Steve Lutz, executive vice president of The Perishables Group, Chicago, will be doing at the Produce

Mother's Day and Valentine's Day are surefire occasions that get flowers out of your store and into coffee table vases. But that leaves 363 days when floral sales are sometimes not so hot.

The best way to find out how to capitalize on the remaining days is to ask everyday consumers. That's exactly what Steve Lutz, executive vice president of The Perishables Group, Chicago, will be doing at the Produce Marketing Association's Fresh Summit in Orlando, Fla.

Lutz will be moderatin

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