Consumers want citrus convenience

Consumers want citrus convenience

When shopping for citrus, customers have varying expectations when it comes to tangerines and grapefruit.

“Convenience is huge in the tangerine category. People want things that peel very easily and that you can pull the sections apart. They want it to be juicy enough to be refreshing, but they don’t want it to be drippy,” said Peter Chaires, executive director, New Varieties Development & Management Corp.

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