Demonstrating Growth

Well-run demo programs can overcome customer misconceptions and provide a lasting boost to produce department sales

As tough economic times have worn on, many shoppers have been preparing more meals at home in an effort to save money. Combine that trend with the growth of the health and wellness movement during the past decade, and one would guess that the past few years have been a bonanza for retail produce departments.

But, produce departments may be taking too much for granted. Sure, everyone knows that healthy diets involve a lot of fruits and vegetables, but customers may be at a loss when lo

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