A DIFFERENT APPROACH

NEW YORK — While they share a commitment to localized hydroponic agriculture, BrightFarms here and Gotham Greens have decidedly different business models. With its Brooklyn greenhouse atop a warehouse, Gotham Greens has established itself as a traditional supplier to local stores and restaurants. BrightFarms, on the other hand, is in the process of striking deals with individual food retailers to build

NEW YORK — While they share a commitment to localized hydroponic agriculture, BrightFarms here and Gotham Greens have decidedly different business models.

With its Brooklyn greenhouse atop a warehouse, Gotham Greens has established itself as a traditional supplier to local stores and restaurants. BrightFarms, on the other hand, is in the process of striking deals with individual food retailers to build a dedicated hydroponic greenhouse structure on the roof of a supermarket (or nearby

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