Floral Departments: A Growth Perspective

Although many shoppers are coping with the recession by cutting back on discretionary purchases, floral departments should keep in mind that not all of their shoppers are hurting right now. Many may still be expecting premium bouquets for their floral occasions, and retailers should be careful not to focus so closely on price that they lose sight of those premium shoppers. At St. Louis-based Schnuck

Although many shoppers are coping with the recession by cutting back on discretionary purchases, floral departments should keep in mind that not all of their shoppers are hurting right now. Many may still be expecting premium bouquets for their floral occasions, and retailers should be careful not to focus so closely on price that they lose sight of those premium shoppers.

At St. Louis-based Schnuck Markets, sales of $6.99 bouquets increased significantly last year — a trend that flor

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