Floral Expo to Focus on Value

The International Floriculture Expo the new incarnation of the annual SuperFloral trade show will be held be held here, June 22-25, and will focus heavily on preserving the quality of cut flowers from farm to retail, show organizers told SN. The expanded education program will feature seminars on keeping the integrity of the cold chain and on doing everything one can along the way

MIAMI BEACH, Fla. — The International Floriculture Expo — the new incarnation of the annual SuperFloral trade show — will be held be held here, June 22-25, and will focus heavily on preserving the quality of cut flowers from farm to retail, show organizers told SN.

“The expanded education program will feature seminars on keeping the integrity of the cold chain and on doing everything one can along the way to preserve the longevity of cut flowers,” Bob Callahan, group sho

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