Food for Thought

Houston In-store displays influence 43% of shoppers to buy fresh fruits and vegetables, according to PMA Advantage research. In their quest to raise that number, attendees at the Produce Marketing Association's annual Fresh Summit here this month had an opportunity to view the display handiwork of talented merchandisers from throughout the country at the show's Fresh Ideas Marketplace. Merchandising

HOUSTON — In-store displays influence 43% of shoppers to buy fresh fruits and vegetables, according to PMA Advantage research. In their quest to raise that number, attendees at the Produce Marketing Association's annual Fresh Summit here this month had an opportunity to view the display handiwork of talented merchandisers from throughout the country at the show's Fresh Ideas Marketplace.

“Merchandising produce is all about the senses — the colors and the smells. A good display

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