FORWARD THINKING

Strength through adversity might be a fitting bumper sticker for the year the produce industry has just been through. Last September's E. coli outbreak devastated the leafy greens industry, and subsequent foodborne outbreaks have led consumer confidence in the U.S. food supply to new lows. But produce growers are fighting hard to regain that trust, and the past 12 months have also brought about major

“Strength through adversity” might be a fitting bumper sticker for the year the produce industry has just been through. Last September's E. coli outbreak devastated the leafy greens industry, and subsequent foodborne outbreaks have led consumer confidence in the U.S. food supply to new lows.

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