Fresh activity: Retailers perk up produce

Fresh activity: Retailers perk up produce

Retailers are whipping up excitement in the produce aisle with events, classes, taste tests, flashy demos and lots of interaction with customers

Ugli fruit, antique tractors, day-long demos, in-store classes as well as Meet-the-Farmer Days all play a role in entertaining and educating customers. Banners fly, with messages like “Melon Road Show,” “Produce University,” “Power of the Peach” and “Texas Expo.”

Years ago, it was difficult to find an employee in the produce aisle, but that was then.

Now, associates and managers are there, adding pizzazz, and often appealing to customers’ sense of adventure. One example: U

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Contact: Desiree Torres [email protected]

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