Fresh Summit 2012: Speakers Explain Age-Targeted Marketing

ANAHEIM, Calif. — Several panels at the Produce Marketing Association’s Fresh Summit Convention and Expo here addressed how retailers and brands can communicate with different age groups.

Understanding where each generation comes from is important to know how to work with them, according to “Millennial Guru” Seth Mattison of BridgeWorks in the education session “Closing the Gap: Engaging Multiple Generations in Today’s Dynamic Marketplace.”

“What’

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