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Giant Launches PA Preferred Rack Program

Giant Food Stores, in conjunction with its ongoing partnership with PA Preferred, announced yesterday the launch of the PA Preferred rack program in all of its Pennsylvania stores.

CARLISLE, Pa. — Giant Food Stores here, in conjunction with its ongoing partnership with PA Preferred, announced yesterday the launch of the PA Preferred rack program in all of its Pennsylvania stores. New PA Preferred products will be showcased on specially designed racks, and every 120 days a variety of new PA Preferred products will be featured. Giant will be committed to working with the businesses to carry these products on a more permanent basis if the products perform well, the company release said. PA Preferred was launched by the Pennsylvania Department of Agriculture in January 2004 to help market state-sourced food products and goods manufactured and processed in the state. “This unique program demonstrates Giant’s commitment to developing new ways to support the local economy by offering our customers the widest selection of locally grown and produced products possible,” said Jeff Martin, executive vice president for sales and merchandising at Giant Foods, in the release. “We continue to work with smaller suppliers to help them succeed. Everyone wins when we work together to strengthen the Pennsylvania economy.”

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