Grocery Stores Losing Fresh Market Share

CHICAGO — Grocery stores will lose market share of fresh foods to supercenters and club stores by 2016, according to a new report from Nielsen Perishables Group.

“Why Retailers Are Keeping It Fresh: Fresh Foods Not Spoiled by Inflationary Heat” predicts the portion of consumer dollars spent on fresh will fall 2 percentage points at grocery stores to 64%. At the same time, warehouse clubs will gain 2% to reach 12% market share and mass/supercenters will rise

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