Growing Season

With so many shoppers looking to save money wherever they can, produce departments are stepping up their efforts to emphasize fresh fruits and vegetables as a good value. Unfortunately, many consumers still view the category as pricey, a view that produce department managers are going to have to fight in order to increase sales while the recession drags on. Consumers have a misconception that produce

With so many shoppers looking to save money wherever they can, produce departments are stepping up their efforts to emphasize fresh fruits and vegetables as a good value. Unfortunately, many consumers still view the category as pricey, a view that produce department managers are going to have to fight in order to increase sales while the recession drags on.

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