Hartman: Consumers Want Guidance on Organics

Nearly 60% of consumers buy organic products at grocery stores, and they increasingly look to those stores to explain what such labels mean, according to research from The Hartman Group.

“Consumers want retailers to help them discern the difference between things like cage-free versus free-range versus pastured,” said Amy June Sousa, an ethnographic analyst.

They also look to retailers to weed out products that may not live up to their claims, Sousa said. “Consume

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