Holly Jolly

Holly Jolly

It's the best time of the year for floral departments to make a lasting impression on shoppers buying poinsettias, centerpieces and holiday arrangements

This holiday season in-store floral departments will be offering promotions that mirror customers' holiday traditions.

A crossover plant, poinsettias remain the most important and traditional Christmas floral product. Last year, poinsettia sales represented 41% of total Christmas sales and 9% of Thanksgiving sales, according to the Produce Marketing Association's 2009 Thanksgiving and Christmas Floral Market Watch reports.

“It is the plant, it is the i

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