How good is your produce — really?

How good is your produce — really?

If you’re trying to win with fresh, produce needs to be a destination — but you’d better mind the gap — your perception of quality may not match your customers’ experience.

Several years ago I was part of group that drove from L.A. to San Francisco visiting leading produce growers. Along the way, we stopped at every supermarket we saw. Halfway

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.