Hy-Vee Gets Ready for New Vidalia Onion Promo

VIDALIA, Ga. Supermarkets across the country soon will be hosting Shrek well, his life-size image, anyway on top of a real-life heap of Vidalia onions, and Hy-Vee stores are getting ready now for the promo. I think it's a great tie-in, said Ron Coles, assistant vice president of produce purchasing for Hy-Vee Stores. Shrek is well known and Vidalia is a powerful name in our marketplace. The Vidalia

VIDALIA, Ga. — Supermarkets across the country soon will be hosting Shrek — well, his life-size image, anyway — on top of a real-life heap of Vidalia onions, and Hy-Vee stores are getting ready now for the promo.

“I think it's a great tie-in,” said Ron Coles, assistant vice president of produce purchasing for Hy-Vee Stores.

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