Independent Innovator: New Oregon Market Tries to Sell Only Local Food

Independent Innovator: New Oregon Market Tries to Sell Only Local Food

"The shorter and straighter the line between food and your plate, the better the food tastes. It’s just that simple.” — Don Sader, cofounder, Local Choice Produce Marke

PORTLAND, Ore. — The inspiration for Local Choice Produce Market — a new venture here that strives to only sell local products — started with cofounders Don and Georganne Sader’s experience living in Italy.

The couple moved to a small town in the Liguria region in 2009, and they marveled at the deliciousness of products from the local produce shop, which only sold fruits and vegetables that

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