INITIATIVE 3:Cultivate Connections With Local Farms

The local food movement is one of the most exciting trends to hit supermarket produce departments in recent memory. Organics initially satisfied consumer demand for food grown, raised and produced free of chemical pesticides and all things artificial. But many of the core shoppers who helped drive that movement into the mainstream are now turning their attention toward broader environmental concerns,

The local food movement is one of the most exciting trends to hit supermarket produce departments in recent memory. Organics initially satisfied consumer demand for food grown, raised and produced free of chemical pesticides and all things artificial. But many of the core shoppers who helped drive that movement into the mainstream are now turning their attention toward broader environmental concerns, such as food miles.

Local food's roots run deeper than that, though. Shoppers view lo

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