KID STUFF

Bert and Ernie and Dora the Explorer are drawing children's attention in the produce aisle as industry groups seal licensing agreements and retailers jump on board. Imagine showing Sesame Street's Oscar the Grouch hungrily eating a Granny Smith apple? Doesn't everybody know a message from these characters carries more weight than anything mom or dad could say? Well, growers and industry groups, like

Bert and Ernie and Dora the Explorer are drawing children's attention in the produce aisle as industry groups seal licensing agreements and retailers jump on board.

Imagine showing Sesame Street's Oscar the Grouch hungrily eating a Granny Smith apple? Doesn't everybody know a message from these characters carries more weight than anything mom or dad could say?

Well, growers and industry groups, like manufacturers before them, have seized the opportunity.

“I hear kids s

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TAGS: Marketing