Local Apples Sell Big in Promo

QUARRYVILLE, Pa. Ferguson & Hassler Supermarket here recently tripled its apple sales volume with its own Local Apple Festival. The company has done something similar with good results for the past five years, but this year, it expanded the effort and produced record volume sales just over 15,159 pounds during the two-week promotion. That's compared to 5,087 pounds sold in the two weeks prior to the

QUARRYVILLE, Pa. — Ferguson & Hassler Supermarket here recently tripled its apple sales volume with its own “Local Apple Festival.”

The company has done something similar with good results for the past five years, but this year, it expanded the effort and produced record volume sales — just over 15,159 pounds during the two-week promotion. That's compared to 5,087 pounds sold in the two weeks prior to the promotion.

Huge displays of colorful apples caught customers'

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TAGS: Marketing