LOCAL SOURCING: Ukrop's Super Markets

Recent studies have shown that now's a great time for stores to go local. And with its new marketing push and wide array of area produce, Ukrop's Super Markets is taking advantage of that opportunity like nobody else. Sourcing from farmers throughout its home state of Virginia is something Ukrop's has done for years, but not until last year did it call much attention to this. That's when the retailer

Recent studies have shown that now's a great time for stores to go local. And with its new marketing push and wide array of area produce, Ukrop's Super Markets is taking advantage of that opportunity like nobody else.

Sourcing from farmers throughout its home state of Virginia is something Ukrop's has done for years, but not until last year did it call much attention to this. That's when the retailer started putting up signs in the produce department featuring lo

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing