LOCAL SOURCING: Ukrop's Super Markets

Recent studies have shown that now's a great time for stores to go local. And with its new marketing push and wide array of area produce, Ukrop's Super Markets is taking advantage of that opportunity like nobody else. Sourcing from farmers throughout its home state of Virginia is something Ukrop's has done for years, but not until last year did it call much attention to this. That's when the retailer

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TAGS: Marketing