Local Story: Fresh Produce More Popular Than Ever

The local food trend seems to be cementing its popularity, according to a recent consumer survey by the Hartman Group and the Produce Marketing Association. When asked to choose between local and organic, 75% of respondents said that it's important to buy local, vs. 19% who said organic. Locally grown is probably the hottest trend in produce right now, said Julia Stewart, spokeswoman for PMA, Newark,

The local food trend seems to be cementing its popularity, according to a recent consumer survey by the Hartman Group and the Produce Marketing Association. When asked to choose between local and organic, 75% of respondents said that it's important to buy local, vs. 19% who said organic.

“Locally grown is probably the hottest trend in produce right now,” said Julia Stewart, spokeswoman for PMA, Newark, Del. “It has eclipsed organics.

“Their primary motivation for buying local

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TAGS: Marketing