Locale: The New Local

The National Grocers Association makes an interesting prediction in its just-released annual consumer poll. While the survey found that 79% of respondents feel locally grown produce and local packaged foods are either or important in choosing a store, the NGA notes that the mainstreaming of the local trend is likely to give rise to a new desire for where consumers seek out those products which identify

The National Grocers Association makes an interesting prediction in its just-released annual consumer poll. While the survey found that 79% of respondents feel locally grown produce and local packaged foods are either “very” or “somewhat” important in choosing a store, the NGA notes that the mainstreaming of the local trend is likely to give rise to a new desire for “locale,” where consumers “seek out those products which identify proudly their U.S.-based origins and key in to agriculture ben

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