Lost in Translation

With their marketing prowess, supermarkets have been able to tweak the definition of farmers' markets to their advantage. Some source product directly from local vendors and merchandise it in the store with call-out signage and lots of promotion; others might invite the farmers to bring their own harvests to a store parking lot for a one-day, meet-and-greet blowout. Still others use a store as a distribution

With their marketing prowess, supermarkets have been able to tweak the definition of farmers' markets to their advantage. Some source product directly from local vendors and merchandise it in the store with call-out signage and lots of promotion; others might invite the farmers to bring their own harvests to a store parking lot for a one-day, meet-and-greet blowout. Still others use a store as a distribution point for a community supported agriculture, or CSA, group.

No one is complai

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