Making the Cut

The economy may be in recession, but consumers are still willing to spend on convenient, healthy foods a trend that has made value-added produce a resilient, growing category. We're continuing to see double-digit growth year over year, said Darvel Kirby, business director of produce for United Supermarkets, Lubbock, Texas, who added that based on volume, bagged salads are the most popular fresh-cut

The economy may be in recession, but consumers are still willing to spend on convenient, healthy foods — a trend that has made value-added produce a resilient, growing category.

“We're continuing to see double-digit growth year over year,” said Darvel Kirby, business director of produce for United Supermarkets, Lubbock, Texas, who added that based on volume, bagged salads are the most popular fresh-cut products for United's customers, followed by fruit and vegetable trays.

“Cl

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TAGS: Marketing